In Pictures: BMW Confirms Entry-Level Neue Klasse EV for 2028, Expected to Be Called i1

BMW's Neue Klasse strategy aims to slot an affordable electric hatchback below its current lineup.

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The entry-level EV's European focus reflects the region's stricter emissions rules and compact-car demand.

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BMW hopes the 2028 model can recapture the enthusiast appeal of its classic sporting heritage.

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Cold-weather performance remains a key benchmark as BMW prepares its next-generation EV platform.

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The i1 is expected to adopt the Neue Klasse's simplified cockpit and next-generation infotainment.

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The affordable EV would sit far below BMW's flagship 7 Series in price and positioning.

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BMW's electric push comes as rivals like Mercedes and Audi also chase lower-cost segments.

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A US-bound i2 sedan could follow around 2030 if the European hatchback succeeds.

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The 2028 launch will test whether BMW can translate premium cachet into an accessible EV.

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