In Pictures: BMW to launch Neue Klasse iX3 and i3 in China on November 25 and 27

The Neue Klasse interiors emphasize a minimalist, screen-centric cockpit ahead of the iX3 and i3 launches in China.

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BMW is counting on its next-generation EVs to defend share in China, its largest market, where the iX3 arrives November 25.

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The China-exclusive long-wheelbase iX3 starts at 269,900 yuan ($40,170), with deliveries already supported by local Gen 6 battery output in Shenyang.

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Localized Gen 6 battery production in Shenyang underpins BMW's Neue Klasse roll-out in China.

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The sedan rollout follows on November 27 with the i3, expanding BMW's next-generation EV lineup.

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BMW's Neue Klasse push aims to renew momentum in a market dominated by domestic EV rivals.

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The launches mark a key step in BMW's bid to scale next-generation EVs in China.

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Driver-focused interfaces remain central to BMW's design as it transitions to software-defined EVs.

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BMW will launch the iX3 on November 25 and the i3 on November 27 as it accelerates its China EV strategy.

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