In Pictures: Energica revives electric motorcycle brand with Asian production and 20% price cuts

Energica's revival aims to put Italian-designed electric motorcycles on more roads at roughly 20% lower prices.

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The new Singapore-based ownership plans to move production to Asia while keeping design and engineering in Italy.

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Energica's lineup, starting with the Experia, will return to market under the revived brand.

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The relaunch follows Energica's 2024 judicial liquidation and a reset of its manufacturing strategy.

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Price cuts of about 20% are central to the brand's plan to broaden its customer base.

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The company's electric focus aligns with growing demand for sustainable urban transport.

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Following the Experia, Energica intends to bring back the Ego, Eva Ribelle and EsseEsse9 models.

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Asian production is expected to lower costs without compromising the brand's Italian design identity.

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Energica's return signals renewed confidence in the premium electric motorcycle segment.

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