In Pictures: Ford Fathom EV pickup to start at $28,350, with top trims in the high $30,000s

Ford's Fathom aims to bring electric pickup capability to buyers at a starting price of $28,350.

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The Fathom will be Ford's first model built on its Universal Electric Vehicle platform.

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Ford promises the midsize Fathom will combine off-road ruggedness with an affordable price tag.

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All Fathom trims, including the high-$30,000s versions, stay under the $40,000 mark.

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The Fathom is slated to launch in the fourth quarter of 2027 with bidirectional charging.

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Ford's affordable EV pickup targets buyers who want capability without a premium price.

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The Fathom will offer hands-free driving capability alongside its low entry price.

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Ford positions the Fathom as one of the most affordable EVs in the US market.

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Production of the Fathom is set to begin in late 2027, Ford says.

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