In Pictures: Ford's $28,350 Fathom EV pickup faces production uncertainty as CEO warns of launch challenges

Ford's push to build the Fathom EV at scale echoes the long road ahead for affordable electric trucks.

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Legacy truck makers face mounting pressure as Ford races to launch its $28,350 Fathom on time.

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Ford's Fathom will enter a crowded pickup market already stocked with rivals like the Kia Tasman.

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Farley warned that launching the Fathom at scale, on cost, and on time will be 'a heck of an effort.'

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The Fathom is central to Ford's plan to compete with low-cost EV rivals such as BYD.

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Ford's truck heritage looms large as the company bets on an affordable electric pickup for 2027.

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Production hurdles for Ford's Universal Electric Vehicle platform remain unresolved.

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Rival pickups on display at global auto shows underscore the competition Ford's Fathom will face.

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Mass production of the Fathom is targeted for early 2027, though uncertainty lingers.

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