Electric Vehicles

photo_library Photo Gallery

In Pictures: Ford EV Sales Plunge 80% in Q3 as $30K Fathom Pickup Launch Nears

A visual look at Ford EV Sales Plunge 80% in Q3 as $30K Fathom Pickup Launch Nears.

person Priya Sharma

calendar_today October 2, 2026 at 6:45 PM

photo_camera 9 photos

In Pictures: Ford EV Sales Plunge 80% in Q3 as $30K Fathom Pickup Launch Nears

Pickup truck splashing through muddy off-road terrain.

Ford's EV lineup faces mounting pressure as buyers weigh their options.

Photo by Matheus Triaquim on Pexels

In Pictures: Ford EV Sales Plunge 80% in Q3 as $30K Fathom Pickup Launch Nears

White pickup truck parked in a rural field under blue sky.

Ford's third-quarter EV deliveries fell far short of expectations.

Photo by kall on Pexels

In Pictures: Ford EV Sales Plunge 80% in Q3 as $30K Fathom Pickup Launch Nears

Black vintage pickup truck parked on an outdoor bridge.

The F-150 Lightning's phase-out marks a turning point for Ford's electric strategy.

Photo by Tri Warno on Pexels

In Pictures: Ford EV Sales Plunge 80% in Q3 as $30K Fathom Pickup Launch Nears

Mechanic closing the trunk of a car outside a weathered building.

Dealers and mechanics brace for shifts as Ford retools its EV plans.

Photo by Andrea Piacquadio on Pexels

In Pictures: Ford EV Sales Plunge 80% in Q3 as $30K Fathom Pickup Launch Nears

Vintage Chevrolet and Ford trucks displayed at an outdoor car show.

Legacy trucks remain Ford's stronghold as EV demand cools.

Photo by Bohdan Hyrovych on Pexels

In Pictures: Ford EV Sales Plunge 80% in Q3 as $30K Fathom Pickup Launch Nears

Close-up of a vintage Ford truck grille and headlight.

Ford hopes the upcoming Fathom will reignite interest in its electric trucks.

Photo by Ryan Lansdown on Pexels

In Pictures: Ford EV Sales Plunge 80% in Q3 as $30K Fathom Pickup Launch Nears

Red pickup truck loaded with plants crossing a rocky forest stream.

The automaker is betting on affordability to reverse its EV slump.

Photo by Luis Quintero on Pexels

In Pictures: Ford EV Sales Plunge 80% in Q3 as $30K Fathom Pickup Launch Nears

Black-and-white pickup truck driving on a winding forest road.

Ford's EV sales decline raises questions about its electrification timeline.

Photo by Eftychia Syrimi on Pexels

In Pictures: Ford EV Sales Plunge 80% in Q3 as $30K Fathom Pickup Launch Nears

Vintage pickup truck parked on a historic urban street.

The sub-$30,000 Fathom pickup is set to arrive in early 2027.

Photo by Антон Злобин on Pexels

Inspired by our coverage: Ford EV Sales Plunge 80% in Q3 as $30K Fathom Pickup Launch Nears

More Photo Galleries

Swipe to explore

Gallery

In Pictures: Cambustion launches Powertrain-in-the-Loop testing platform for electrified vehicle development

2h ago

Gallery

In Pictures: Workhorse Lands 200-Unit Electric Step Van Order From Gateway Fleets

2h ago

Gallery

In Pictures: Tesla's Emergency Drive Away can cause up to $25,000 in Supercharger damage

3h ago

Gallery

In Pictures: Kia becomes Europe's fastest-growing top 10 car brand as EV sales jump 58%

4h ago

Gallery

In Pictures: Rivian Q3 deliveries surge 58% as R2 ramp continues despite slowing US EV market

5h ago

Gallery

In Pictures: Ride1Up launches 28 MPH German mid-drive e-bike for just $1,295

7h ago

Gallery

In Pictures: Tesla Model 3 gains 16-inch screen, more range and power across US lineup

17h ago

Gallery

In Pictures: Tesla launches Emergency Drive Away to let drivers flee Superchargers while plugged in

19h ago

Latest News

In Pictures: EnerVenue launches first high-volume nickel-hydrogen battery line in Changzhou, China

photo_library Photo Gallery

Battery Technology

In Pictures: EnerVenue launches first high-volume nickel-hydrogen battery line in Changzhou, China

2h ago

photo_library Photo Gallery

Electric Vehicles

In Pictures: Cambustion launches Powertrain-in-the-Loop testing platform for electrified vehicle development

2h ago

photo_library Photo Gallery

Electric Vehicles

In Pictures: Workhorse Lands 200-Unit Electric Step Van Order From Gateway Fleets

2h ago

photo_library Photo Gallery

Electric Vehicles

In Pictures: Tesla's Emergency Drive Away can cause up to $25,000 in Supercharger damage

3h ago

Battery Technology

Dukosi Opens Sampling for DK-NFLNK Contactless BMS Link, Releases Evaluation Kit

4h ago

Electric Vehicles

Wallbox and Enode partner to expand smart charging connectivity in Europe

4h ago