In Pictures: Genesis GV90 electric SUV launches in Korea from about $104K, coach-door Neolun trims cost more

The GV90 joins a crowded premium electric SUV segment where rivals like Audi and BMW already compete.

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Genesis bets its three-row flagship can stand out with off-road-capable electric packaging.

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Three-row electric SUVs are increasingly pitched for family adventures as range and charging improve.

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The GV90's launch pricing positions it above mainstream electric SUVs in Korea.

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Coach-door Neolun trims command a steep premium over the base GV90.

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Genesis says the Neolun variants introduce world-first B-pillarless coach doors.

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B-pillarless coach doors echo the theatrical entry of falcon-wing SUVs like the Tesla Model X.

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The GV90 is Genesis's first fully electric three-row flagship SUV.

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Korean buyers can order the GV90 now, with Neolun trims reaching about $178,500.

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