In Pictures: GWM cuts Ora 5 electric SUV price to $32,990 drive-away with $1,000 cashback offer

GWM's Ora 5 enters Australia's fiercely competitive family EV segment with a sharper drive-away price.

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The $1,000 cashback offer applies to 2026 build Ora 5 vehicles delivered through participating GWM dealers.

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Buyers can choose between the cashback incentive or a low 0.88% finance rate on the Ora 5.

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The campaign marks the first discount on the Ora 5 since customer deliveries began in June.

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GWM hopes the sharper pricing will build momentum for the Ora 5 against established rivals.

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The Ora 5 now starts at $32,990 drive-away, undercutting many petrol-powered family SUVs.

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GWM is positioning the Ora 5 as an affordable alternative in the booming electric SUV market.

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The offer comes as more brands ramp up incentives to attract Australian EV buyers.

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Charging infrastructure continues to expand across Australia as EV adoption grows.

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