In Pictures: Kia EV9 discounts top $15,000 at some dealers as automaker offsets lost EV tax credit

Kia's EV9 enters a tougher EV market as dealers roll out steep discounts to keep buyers interested.

Photo by Erik Mclean on Pexels

With the federal tax credit gone, Kia is leaning on dealer markdowns to keep the EV9 competitive.

Photo by MART PRODUCTION on Pexels

The 2026 EV9 carries Kia's electric ambitions into a market now shaped by expired incentives.

Photo by Hyundai Motor Group on Pexels

Dealers are marking down the EV9 by more than $15,000 in some cases to move inventory.

Photo by Hyundai Motor Group on Pexels

Kia's nationwide $10,000 customer cash incentive is meant to blunt the loss of the $7,500 federal credit.

Photo by Anastasiia Popova on Pexels

Even with discounts, EV9 sales climbed 12% through the first eight months of 2026.

Photo by Hyundai Motor Group on Pexels

Kia's push to offset the expired tax credit comes as competition in the electric SUV segment intensifies.

Photo by Hyundai Motor Group on Pexels

The EV9's discounts reflect the broader pressure on automakers to keep EVs affordable without federal help.

Photo by Imad Clicks on Pexels

For families shopping electric SUVs, the EV9's steep markdowns could tip the buying decision.

Photo by Atlantic Ambience on Pexels