In Pictures: Subaru Trailseeker EV Sales Get a Boost From the Brand's Pet-Focused Marketing

The Trailseeker joins a growing field of electric SUVs competing for US buyers.

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Subaru's pet-focused marketing appears to be resonating with EV shoppers.

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Survey data shows pet owners prioritize cargo room for their animals when choosing a vehicle.

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Subaru is betting that practical storage and brand loyalty can set the Trailseeker apart.

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The Trailseeker arrives as automakers ramp up competition in the electric SUV segment.

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Subaru's "Subaru Loves Pets" campaign has run for years and now supports EV sales.

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Rivals including Mercedes-Benz are also courting buyers who need room for pets and gear.

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Dog owners say spacious trunks and easy-clean interiors rank high on their wish lists.

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The Trailseeker's US sales momentum comes as EV adoption continues to grow.

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