leadership change

Audi Names Former Chery CEO Jeff Zhang to Lead China Business Amid Local EV Pressure

Audi has appointed former Chery brand CEO Jeff Zhang as president of Audi China, effective November 1, replacing Johannes Roscheck, who returns to Germany. The reshuffle, paired with Audi Sport's Rolf Michl as COO, aims to strengthen local decision-making as Chinese NEV brands erode market share from traditional luxury automakers.