Lead Story
Aug 21, 2026
Sunrun Pivots to Direct Sales Amid Affiliate Bankruptcy, Storage Attach Rates Hit Record
Sunrun, the top US rooftop solar installer, is shifting from affiliate partnerships to a direct sales strategy after a major partner filed for bankruptcy, while growing revenue 53% year-over-year. The company also set a record with 74% of new solar systems including energy storage.
Sarah Mitchell