In Pictures: Ford targets 100,000 sales for its under-$30k Fathom electric truck in first year

Ford's new Fathom electric truck aims to dominate the affordable EV segment with a starting price under $30,000.

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The Fathom's rugged design is tested on tough terrain as Ford pushes for 100,000 first-year sales.

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Ford's performance heritage informs the Fathom's design, targeting both utility and speed.

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Details like the grille highlight Ford's classic truck lineage as it moves into electric.

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The Fathom could redefine urban truck use, much like the versatile Fords seen in Istanbul.

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Ford's long-standing truck legacy supports its ambitious sales target for the new Fathom.

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Affordability and durability are key selling points for the Fathom in rural markets.

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Ford aims to capture city buyers with the compact and efficient Fathom EV.

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The Fathom's modern appeal includes sleek lines, even against nighttime cityscapes.

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