In Pictures: GM Celebrates 30th Anniversary of EV1 to Reclaim EV Innovation Legacy From Tesla

GM's anniversary campaign points to everyday home charging as part of the EV1's long electric legacy.

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The PR push comes as automakers compete to shape public memory of who pioneered modern electric driving.

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GM highlights early technologies such as heat pumps and regenerative braking that trace back to the EV1 program.

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Charging infrastructure that drivers now take for granted was barely a concept when the EV1 debuted in 1996.

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The low-key retrospective seeks to recast GM as an electrification pioneer ahead of Tesla.

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The EV1's limited production run and controversial 2003 cancellation still shadow GM's electric ambitions.

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Thirty years on, GM is asking the public to remember its early EV bets rather than the EV1's fate.

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Tesla, the rival GM hopes to outflank in the PR battle, dominates the current EV market.

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GM's anniversary messaging aims to position the company at the front of EV innovation history.

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