In Pictures: Nio launches purple-themed EC6 Aura Edition to revive slow-selling coupe SUV

The EC6 Aura Edition joins Nio's lineup as a purple-themed variant aimed at reviving demand for its coupe SUV.

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Nio hopes the special edition will recharge interest in a model whose deliveries slumped sharply this year.

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Coupe SUVs remain a niche segment in China, where Nio's EC6 has struggled against boxier rivals.

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The Aura Edition arrives as Chinese EV makers increasingly rely on special trims to stand out.

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Deliveries of the EC6 Aura Edition begin immediately in China, Nio said.

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Nio's latest variant targets buyers seeking distinct styling in a crowded electric SUV market.

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The purple-themed coupe SUV is part of Nio's push to lift flagging sales of the model.

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Special editions like the Aura are becoming a key tool for Chinese automakers facing slowing EV demand.

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Nio reported EC6 deliveries of 3,873 units in the first eight months of 2025, down 70.86% year-on-year.

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