Japan's EV market wakes from hybrid slumber as BEV sales hit record 4.6% share
Japan, once the early leader in mass-market electric cars with the Nissan Leaf and Mitsubishi i-MiEV, is finally seeing record BEV sales after a decade of hybrid-focused inertia. New passenger BEV sales reached 4.6% of the market in the first half of the fiscal year, but Japanese legacy automakers risk losing further ground to Tesla and Chinese rivals.