Lead Story
Sep 20, 2026
Chery weighs bringing Omoda and Jaecoo EV brands to China to revive flagging domestic sales
Chery is reportedly considering launching its overseas-focused Omoda and Jaecoo brands in China, targeting the premium segment with marketing teams now being assembled. The move comes as Chery's domestic sales fell 38.48% in the first eight months of the year while exports surged 68.16%.
Sarah Mitchell