r3

Rivian R3 to Undercut R2 on Price, CEO Says R4 Will Go Even Lower

Rivian CEO RJ Scaringe says the upcoming R3 crossover will be priced "materially lower" than the R2, with a follow-up R4 pushing prices down further. The R3 is expected in the mid-to-high $30,000s but won't enter production in Georgia until 2028.