Lead Story
Aug 25, 2026
Mercedes CEO: Simulated V8 in Electric AMG Feels Like a Born-Again Christian
Mercedes-Benz CEO Ola Källenius, a self-described petrol head, says driving an electric AMG with a simulated V8 converted him, signaling a push to win over enthusiasts. He believes electrified performance can maintain the emotional appeal through synthetic sound and gear shifts.
Sarah Mitchell