sports marketing

BYD signs multi-year Hawthorn AFL sponsorship, replacing Tasmania on men's guernsey from 2027

BYD has signed on as Hawthorn Football Club's principal partner and official automotive partner, taking over the men's guernsey from Tasmania starting in 2027. The multi-year deal covers the club's AFL and AFLW teams and includes supplying a fleet of new energy vehicles as BYD seeks to connect with Australian families.