Toyota and Subaru electric SUVs gain traction in $35,000-$45,000 'sweet spot'
Toyota and Subaru's new electric SUVs are winning US buyers with prices from about $35,000 to $45,000, a range Cox Automotive calls the market's 'sweet spot.' The two brands are among the few posting year-over-year EV sales gains, with combined sales of nearly 50,000 through the first nine months of 2026, more than double last year.